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Email Zustellbarkeit– Die neuen Spielregeln
Topic: DeliverabilitySind die Verfahren, die Sie zum Versand Ihrer E-Mailkampagnen anwenden vielleicht unabsichtlich illegal? Die Best Practices für die Zustellbarkeit im E-Mailmarketing von vor 4...
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Was E-Mail-Marketer über Outlook.com wissen müssen
Topic: DeliverabilityMicrosoft ändert mehr als nur HotmailLetzte Woche war viel los für das Windows Live Team, da Outlook.com, Hotmail ersetzen wird. Als ehemaliger Hotmail-User, habe ich sofort auf...
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A/B testing your campaigns: One fact and plenty of myths
Topic: Split & MVT TestingTags: usage statisticsreturn on investmentmvtIn a previous post, I talked about using the Multivariate Testing (MVT) feature, which has been redesigned and rebranded in...
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Who can we trust online? - A debrief from Online Trust Alliance #OTAForum2012
Topic: DeliverabilityTags: trustsecurityprotectionpoliceOTAmobile securityinternethackersDMARCdata losscyber securityThe Online Trust Alliance (OTA) held its annual forum in San Jose, California this...
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Canadian email users soon to be safe in their CASL
Topic: DeliverabilityTags: spamdeliverabilityCASLanti-spam lawsSending email to U.S. users has been governed by the CAN-SPAM act since its adoption in 2003, but Canada is about to one up its big...
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Como garantizar una correcta entrega de las campañas Navideñas
Topic: DeliverabilityLas semanas que anteceden la Navidad son las más importantes para la mayoría de los minoristas. Se estima que los clientes gasten más de €270.000 por minuto durante el CyberMonday!...
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What Email Marketers need to know about Outlook.com
Topic: Email Marketing NewsMicrosoft changes more than just HotmailLast week was a busy week for the Windows Live Team, with the introduction of Outlook.com which will replace Hotmail. As a former...
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Ensure you achieve inbox placement this Christmas
Topic: Email Marketing Best PracticesTags: Deliverability; Inbox; Email marketingThe weeks leading up to Christmas are the most important weeks of the year for the majority of retailers. Shoppers were...
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IP warm-up - the path of the good sender
An IP warm-up plan is vital for any high-volume sender moving to a new IP address or addresses. Even though there is no silver bullet for warming up IPs, there are some practical guidelines that...
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IP warm-up - the path of the good sender
An IP warm-up plan is vital for any high-volume sender moving to a new IP address or addresses. Even though there is no silver bullet for warming up IPs, there are some practical guidelines that...
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